DirectContact® is a suite of database marketing solutions for customer retention, designed to stimulate repeat business and reduce marketing costs.
Each solution consists of a software package and supplemental services to help you meet your marketing needs. Click on the picture to learn more about each DirectContact® solution.
A successful customer retention program requires understanding your customers. This is usually achieved by building a profile of each customer and storing profiles in a database. Therefore, our core solution is to outsource the technical management of your marketing database. Learn more...
In some cases, when sales transactions are anonymous, it is difficult to collect customer data. To help you learn as much as possible about your customers, we have created Customer Data Collection tools which can be used to profile and survey your customers online. Learn more...
Stimulating repeat business requires communication with your customers, in a form of a newsletter, announcement or a special offer. Today, the most efficient way to accomplish this is via email marketing. Our email marketing solution provides an affordable way to send targeted, personalized campaigns to customers in the marketing database. Learn more...
Every marketer's dream is to know exactly how effective their marketing campaigns are. However, it is usually difficult to find out whether a customer made a purchase in response to a marketing message since sales data resides in a different system (e.g. billing, ticketing or point-of-sale system). With our Sales Data Integration solution, your sales data will be regularly moved to DirectContact® database and used to enhance customer profiles with a history of purchase activity. Learn more...
Analyzing your marketing database and success of email marketing campaigns is an essential component to improving your marketing strategy. We provide standard reports and offer custom reports at your request. Learn more...
All DirectContact® solutions require no additional Information Technology staff and no additional investment in computer hardware or software.
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