Sales Data Integration is the link between your sales and future marketing efforts.
With the help of this solution, you will be able to:
1. Analyze whether marketing campaigns resulted in actual purchases
2. Target marketing campaigns based on customers' past purchase history
| Software Features |
- Import sales transactions from any open system*. DirectContact™ will clean, validate and match customer data from sales system against existing data in DirectContact™ and create a purchase history for each imported customer record
- Segment customers based on purchase history
- Link email marketing campaigns to incremental new purchases
- Reports are automatically generated based on the structure of your transaction data.
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* You must be able to export sales transactions from your system into a file in a well-known format.
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