Are you missing critical data about your customers? Would you like to learn more about your customers' demographics and preferences? Or simply find out your customers' email address?
With Customer Data Collection tools you can capture information about your website visitors or existing customers online.
This can be as simple as a sign-up box built into your website that collects email addresses. Or as extensive as a set of sign-up pages with a survey.
Pick the model that best fits your business process.
| Sign-up + account management (can be used for an Email Club) |
- Collect customer information via signup web-pages with unlimited number of survey questions.
- Signup pages are customized to have the look and feel of your existing website
- Allow customers to modify their own contact information and preferences/interests at a later time with a password protected account access.
- Automatic confirmation emails are sent when customers opt-in or opt-out to receive emails from your organization
- All customer data is automatically saved into DirectContact® database.
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| Two step sign-up |
- Increase probability of capturing website visitor information by dividing it into two steps.
- Step 1: quickly capture email addresses and other pieces of information (e.g. zipcode) right from your website.
- Step 2: once the first step is completed, display an optional survey that can be filled in exchange for some incentive.
- All customer data is automatically saved into DirectContact® database.
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| Email Collector |
- Capture email addresses and other pieces of information (e.g. zipcode) right from your website.
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| Complimentary Services |
- Configuration of one Customer Data Collection tool above.
- Assisting your webmaster with integrating Customer Data Collection tool with your website.
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| Related Professional Services |
- Online data collection tools with a custom business workflow/process
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| Related Partner Services |
- Automatic profile enhancement services using national marketing databases (e.g. appending age, income, homeowner information, if it's missing)
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| Email Append via Direct Mail |
If you have a direct mail (offline) database that lacks customer's email addresses and you would like to collect email addresses from your customers without creating a separate email (online) database, this module is appropriate.
Here's how it works:
- Step 1: Direct mail database is imported into DirectContact®
- Step 2: A unique identifier is created for each customer record (e.g. "AZ84X")
- Step 3: A unique signup page is created that asks customers for their unique identifier and an email address
- Step 4: Direct mail postcards are sent inviting or incentivizing customers to come online and provide their email address
- Step 5: Customers come online and provide their email address with unique identifier printed on their postcard
- Step 6: DirectContact® automatically matches unique identifier with an existing record and updates an email address for that record
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